Integrative studio 14: 6.4.20- Prarthana Patil

week 14 of studio class was about showing our final iterations to ma’am. So as I brainstormed and discussed with ma’am I got I direction to work on.

The approach or direction I was working for my iterations was if the 1970’s Bollywood film Deewar was to be released in 2020 , what would the movie poster look like keeping the audience and the original essence as well as nostalgic  feel of the film alive.

Documentation:

Situation/ Problem statement:

If The 90’s Deewar movie was to be released today in 2020 what would the movie poster look like.

Solution/ Description of iterations made:

The movie posters designed based on the problem statement , were to be unique, different and eye catchy. The posters in the 90’s were usually done in the traditional way ,which were hand painted, or some were done through machines yet factors such as lack of bright colours, uniqueness and inappropriate layouts made those posters dull and boring. Whereas posters nowadays are very interesting ,unique, with catchy layouts and placements , with attractive themes , which makes them interesting, and grasp all kinds of audiences attention.

I have tried recreating the Deewar movie poster by maintaining the features of  the posters made nowadays while keeping the essence , feel and nostalgic feel of the original movie and its poster

So I iterated 5 posters for the same : at a certain time , like after my 3rd poster I was running out of ideas and couldn’t think differently however after researching and reading the theme of the movie and keeping myself in the audiences shoe I could come up with some more iterations.

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The next step was to decide on an event or theme and specify the target audience and by applying the rule of elimination I had to arrange the posters in order of preference according to the event and then select one final poster as my final iteration.

Event / Theme-

Bollywood reunion 90’s theme party  :

AUDIENCE:

All Bollywood actors and actresses , star kids, debutants, directors, producers ,writers, singers, musicians and everyone related to this Bollywood industry

People from age group of 18 to 80 will be found

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Through this process I got to learn alot, I could finally decide on the discipline I would like to study for my next year, I understood the importance of a good research to work on anything, I understood as to how design interventions can be made based on certain context.

And the last part of the project which was a part of our final submission was to show the application of the final iteration

In my case I designed 2 advertisements and created a visual experience for the event.